What Is a Style Guide? And Why Every Business Needs A Style Guide!
A style guide is an essential document that defines the visual and communication standards of a brand. It ensures consistency across all marketing materials, from your website to social media, business cards, and advertisements. But why is a style guide important, and what happens if your business doesn’t have one?
In this blog, we’ll explain what a style guide is, why it matters, and how Boorloo Digital offers cost-effective business branding solutions. If you're a Perth-based business or operating anywhere in Australia, having a professional business style guide can take your branding to the next level.
What Is a Style Guide?
A style guide (also known as a brand guide) is a document that outlines:
Logo usage guidelines
Brand colors and typography
Tone of voice and messaging
Imagery and graphic styles
Social media and website branding
It acts as a branding blueprint to ensure every piece of content aligns with your business’s identity, whether it's a trade business, retail store, or online service.
Why Does Your Business Need a Style Guide?
Consistency Builds Trust
A cohesive brand appearance makes your business look more professional and reliable.
Stronger Brand Recognition
When customers see your content, they should immediately recognize your brand.
Efficiency in Marketing & Design
Having a style guide saves time by providing clear design rules, making it easier for graphic designers, social media managers, and web developers to stay on brand.
What Happens If You Don’t Have a Style Guide?
Inconsistent branding – Different fonts, colors, and messaging create confusion.
Unprofessional appearance – A poorly executed brand can turn potential customers away.
Wasted marketing efforts – Without brand consistency, your audience won’t recognize your business.
How Boorloo Digital Can Help
At Boorloo Digital, we create cost-effective style guides that ensure your brand stays consistent, professional, and engaging. Whether you’re a trade business, a startup, or an established company, we tailor brand style guides to fit your business identity and goals.
Get Your Business Style Guide Today
Looking for a style guide in Australia? Our branding packages are designed to help businesses establish a strong identity at an affordable price.
Contact us today to get started on a custom business style guide for your brand.
