Where to Start When Designing a Logo for Your Business

Written By Rory Hoey

Your logo is the face of your brand—it’s the first impression potential customers will have and a visual representation of your business. Whether you are starting a new company or rebranding, designing a logo can feel overwhelming. With so many elements to consider, where do you start?

In this blog, we’ll cover the key factors to think about when designing a business logo. From brainstorming ideas to considering your brand identity, we’ll guide you through the process. And if you’re looking for professional logo design services at an affordable price, Boorloo Digital offers tailored branding packages to suit your needs.

1. Define Your Brand Identity

Before designing a logo, it’s essential to understand what your brand represents. Ask yourself:

  • What are my business values?

  • Who is my target audience?

  • What message do I want my logo to convey?

Your answers will guide the design process, ensuring that your logo aligns with your overall brand strategy.

2. Research Your Industry and Competitors

Looking at competitors’ logos can provide inspiration while helping you identify ways to differentiate yourself. You want your logo to stand out while still fitting within industry norms.

For example, a financial services company may opt for a sleek, modern design, while a creative agency might go for something more bold and artistic.

3. Choose the Right Logo Type

Logos come in different styles, including:

  • Wordmark (Text-Based Logos): Ideal for brands with unique names (e.g., Google, Coca-Cola).

  • Lettermark (Initials): Great for businesses with long names (e.g., IBM, HBO).

  • Iconic/Symbol Logos: Simple, memorable symbols (e.g., Apple, Nike).

  • Combination Logos: A mix of text and symbols (e.g., Adidas, Mastercard).

Choosing the right type depends on your brand’s name, industry, and target audience.

4. Focus on Simplicity and Versatility

A great logo should be simple yet impactful. Avoid overly complex designs that may not scale well across different platforms. Your logo should be:

  • Recognizable at any size

  • Easy to print on various materials

  • Adaptable to different color schemes

5. Select the Right Colors and Fonts

Colors and typography play a significant role in branding. Each color evokes different emotions, so choose wisely:

  • Blue: Trust and professionalism (used by brands like Facebook, LinkedIn)

  • Red: Energy and excitement (used by Coca-Cola, YouTube)

  • Green: Growth and sustainability (used by Starbucks, Whole Foods)

Similarly, fonts should align with your brand personality—clean and modern for tech companies, bold and artistic for creative businesses.

6. Get Professional Help

While DIY logo makers are available, investing in a professional graphic design service ensures a unique and high-quality result. At Boorloo Digital, we offer custom logo design services tailored to your brand identity. Our team of experienced designers will create a logo that reflects your vision while maintaining a professional and polished look.

Get Started Today

If you’re looking for affordable, high-quality logo design services in Australia, Boorloo Digital has the perfect solution. Our cost-effective branding packages help businesses create stunning, memorable logos that elevate their brand.

Contact us today to learn more about our professional logo design services.

Rory Hoey
Previous

What Does It Cost to Get a Business Logo Designed?
Next

How Much Does Social Media Management Cost for Trade Businesses in Australia?